Jump to Main ContentJump to Primary Navigation
Top

New WWF Christmas ad tells the epic story of an injured tiger being nursed to health

Screen Shot 2016-11-23 at 18.41.26.png

If what you want from a Christmas advert is an excuse to weep, then you were probably let down by the amount of joy in the John Lewis one.

Fear not, the WWF has come to the party late to fill the void.

It gets off to a good start with a gut wrenching roar, the kind that expresses the purest of pain. It’s not an over fed grandad on the sofa post-feast. We find ourselves joining a family who look confused and concerned at a tiger in one of their beds.

A tiger who is injured. Cue heartbreak.

Together the family work to heal him, though he’s resentful at first. In fact, he’s pretty ungrateful throughout, but he’s a tiger who’s been maimed by humans so we can forgive him (and hate ourselves).

As he walks away, leaving the family sobbing at his departure (but also ok with it because they know it’s best he goes back to the wild) we’re left with the message that nature needs us. It’s a moving reminder.  

The 700lb cat is quite the CGI feat, so much so that people enquired whether it was doing alright, to which WWF replied: "Thank you for your concern but don't worry - this isn't a real tiger.

"It's entirely a computer-generated model which was imposed onto the scene after filming. Hope that eases your mind."

Though we shouldn’t be surprised how good it is, it was created by the same lot who produced Disney’s Jungle Book.

Aaaaaand, let it all out.

Related

jummmpers.jpg

Christmas jumpers 2016 reviewed: the good, the bad and the fugly

Screen Shot 2016-11-15 at 12.54.58.png

Every Christmas ad ranked according to how much Your Mum will love it

Untitled-5.gif

We asked women what they really want (and don't) for Christmas

Comments

More

DJ Legend Goldie just accidentally revealed Banksy's identity

That's one big slip up...

by Carl Anka
23 Jun 2017

"Ohhh Jeremy Corbyn!" chant breaks out at Glastonbury silent disco

He's the hottest act of the summer

by Tom Victor
23 Jun 2017

Someone's discovered a £1 million item on 'Antiques Roadshow'

The world's dullest show just got interesting...

by Carl Anka
23 Jun 2017

Johnny Depp goes on rant about assassinating Donald Trump at Glasto

Someone's getting in trouble

by Gary Ogden
23 Jun 2017

This topless man absolutely kicking off at Ascot is pure gold

The Queen was there!

by Alex Finnis
23 Jun 2017

Making a Murderer's Brendan Dassey moves one step closer to freedom

Will he finally get out?

by Dave Fawbert
23 Jun 2017

Ed Sheeran's Glastonbury ride is not at all rock 'n' roll

It's classic Ed, really

by Carl Anka
22 Jun 2017

Brendan Gleeson: "I was thrilled to be cut down by Daniel Day-Lewis"

Brendan Gleeson on being entertained by Gambon and killed by Day-Lewis

by Ralph Jones
22 Jun 2017

Here's your first look at the new zones on 'The Crystal Maze'

It's back on TV this week

by Tom Victor
22 Jun 2017

Does the new 'Game of Thrones' trailer hint at Jon Snow dying again?

It sounds ominous

by Alex Finnis
22 Jun 2017