The battle lines have been drawn, gauntlets have been thrown down, and millions of consoles shipped in the most frantic console war of recent decades - and it's only just begun.
After the pomp and ceremony of the Xbox One's launch last week, Microsoft is keen to keep their momentum flowing. With several convincing launch titles worthy of being snapped up in time for Christmas, the American giant is eager to point out that some of their most promising games are still yet to come.
The following frantic montage of titles makes a point of proclaiming Xbox One exclusives (Halo, Quantum Break, Sunset Overdrive, Titanfall) and has caused our debit cards to seek out the darkest depths of our wallets. Would you splash out on an Xbox One to play any of these, or aren't you impressed by the exclusives? Let us know in the comments below.