Style

Tommy Hilfiger to unveil landmark UK store

Nowadays, unless you’re at an MC Hammer convention, the chances of spotting someone dressed in parachute pants are slim. The inimitable preppy style of Tommy Hilfiger, on the other hand, is one Eighties-born trend that continues to make waves in menswear.

And if conclusive proof of this were needed, write a reminder in your diary for 24 November. That’s when the brand will open its largest flagship store in the UK.

Positioned on London’s Brompton Road in Knightsbridge, it’s an austerity-defying development that boasts an impressive space of 8,288sq ft across two floors. Its designers hope to echo the classic aesthetic of the company’s global flagship store on New York’s Fifth Avenue — yet, arguably, have the potential to better it. That’s because

the 1903 building’s Victorian facade (artist’s impression below) is a perfect wrapping for the uniquely dressed mannequins and vintage props located within.

What’s more, since forging his company in 1985, Hilfiger has always cited England as the birthplace of preppy, so this venture, located in one of the capital’s most historic districts, is only reinforcing this ethos.

It’s also the ideal location to showcase the UK debut of the company’s formal wear range, The Tailored line (seen above in our picture exclusives), which will be located among the store’s plush sofas, vintage draper’s table and antique furniture.

Although don’t worry if you’re just in the market for a T-shirt. You can get that too.

uk.tommy.com