Yours ad destroys classic high-tops


There are many ways to pay tribute to your favourite shoes: erect a shrine to them in your sitting room; buy two pairs, one for wearing, one for looking at; write a shoe blog.

New Zealand brand YOURS have come up with a more 'chaotic' tribute for its Classic Grey High-Top. They destroy them. In slow motion. With flames, blades, paint and even a severed pig's head (don't say we didn't warn you), in what is essentially World War Shoe.

It's one of the stranger forms of branding we've encountered, and one we're not likely to forget in a hurry. All the same, we'll stick to taking unoriginal Instagrams of our trainers for now.

(Via: Hypebeast)

(Images: YOURS)