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Nike’s new ‘Pale Grey’ Air Max 95 is its best yet

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Sam Diss
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Designed by then-rookie designer Sergio Lozano, the 95 (released in 1995) has typified the kind of ugly-cool that has become the style of choice for every designer, stylist, photographer, model, influencer, thinkfluencer, buyer, designer, writer, editor, tastemaker, tastefluencer, thinkflutaster, and polymath Cool Teen on Instagram, and the new ‘pale grey’ offering might just be Nike’s hottest take yet.

With a delicate grey leather and mesh upper, this shoe is not for the faint of heart but the colourway gives you an more interesting slant on the average white trainer (although white does make it onto the midsole, surrounding the trainer's patented, extremely comfortable Air-cushioning system, like clouds ensconced marshmallow). The prices aren't cheap but considering their status, your ranking in the social hierarchy will definitely go up, and who can put a price on impressed half-glances from total strangers?

The Nike Air Max 95 ‘Pale Grey’ is available to buy now. 

(Images: Titolo)

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Sam Diss

The Associate Editor of New Projects at ShortList, Sam enjoys making up words to annoy editors, writing features about sports, music, weird things, and cool people, and listening to Mark Morrison's 'Return Of The Mack'. He's also a fairly capable centreback. Follow Sam on Twitter: @SamDiss

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