New Balance kinda own the premium trainers for people who don’t see themselves as full-on, stand-in-the-rain-and-spend-all-your-rent-money sneakerheads market and we couldn’t be happier. Their dedication to heritage and craft, high-quality materials and design, mean that each item is created specifically with practicality in mind – none of the bells, whistles, and gimmicks of other brands – and comfort on foot.
Celebrating the brands 35th anniversary, the new Flimby pack pays homage to the tiny west Cumbrian town in which they’re manufactured. Muted, sensible takes on some of their most beloved silhouettes signal a quiet cool too often overlooked in the market: the premium nubuck and leather constructed shoes in navy, light blue, white, and grey palettes are all classics that will never date. The 1500 is a robust everyday trainer with style, the 991 a classic of Larry David dadcore cool, the 770 a massively underrated off-duty shoe, and the recent Epic-TR a new favourite for skateheads everywhere.
Which is your favourite? (Ours: all of ‘em)