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END Clothing and Diadora collab on a very dramatic pair of trainers

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Sam Diss
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END Clothing and Diadora collab on a very dramatic pair of trainers 1

Italian sportswear brand Diadora’s heritage push continues with a dramatic duet with British retailer END Clothing on the V7000 ‘Opera’.

Merging athleticism with Renaissance romanticism, the result is dramatic and detailed: blood red suede and red leather uppers evoke the fancy balconies around the centre stage, and a little smattering of gold make sure things end with a flourish. The best bit? The red rope laces, that look like – depending on your background, I guess – delicious strawberry sweets or velvet dividers at posh events. I’m not one to judge. I’m sure it doesn’t say a lot about you as a person, which one you pick.

In a very limited run – just 150 individually numbered pairs – and with each coming in a red carpet and soft velvet box and travel bag, the trainer is not subtle but it is a lot of fun.

The END. x Diadora V7000 ‘Opera’ will be available from 4 September, exclusively at END.

END Clothing and Diadora collab on a very dramatic pair of trainers 6
END Clothing and Diadora collab on a very dramatic pair of trainers 4

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Sam Diss

The Associate Editor of New Projects at ShortList, Sam enjoys making up words to annoy editors, writing features about sports, music, weird things, and cool people, and listening to Mark Morrison's 'Return Of The Mack'. He's also a fairly capable centreback. Follow Sam on Twitter: @SamDiss

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