Everyone forgets something from their shopping list, only realising it when they get home. Milk, bread, camel coats. Yep, that's right, your weekly shop is about to get a lot more stylish (and heavy, better take more bags for life) because supermarket chain Sainsbury's has just released a range of stylish winter coats for the new season.
The concept might seem a bit weird, but when you think about it, it's absolute genius. Most men can't be bothered to go out shopping, reasons boiling down to pure laziness or just lack of time. So combining investing in new threads with picking up a pizza and a four pack of beers could be the future of fashion.
You can check out their new in collection online too if you don't want to pack your coat in with the raw chicken
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Jamie Carson is an Associate Creative Director at Future Publishing, and a long-time contributor for Shortlist. You can find his work at publications including Esquire, Men's Health and Harper's Bazaar.
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