Watch this guy try to retrieve his GoPro from a pit of viscious rattlesnakes

If 2015 taught us anything, it's that people are obsessed with attaching GoPros onto dangerous animals.

Sharks, wolves, tigers - name any blood-thirsty species, and chances are they've had a camera plonked on their heads by a vest-wearing wellness vlogger.

And naturally, it can all go south pretty quickly. Just look at this guy, who wanted to get up close and personal with a gang of rattlesnakes...

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Nick Pope is a former Shortlist team member and the current Site Director of Esquire, overseeing the digital, video and social media strategy for the brand. He has worked in culture, fashion and lifestyle journalism for over a decade, with a focus on menswear, food and film.