As well as being seen as a respected digital agency, Sapient are also really keen on letting us know that they're really, really, really cool.
Desperate to show us all their overwhelming coolness, they created this video which doubles as a promo and a music video. See, they're not just some stuffy company, they're also Idea Engineers. Oh and rappers.
Needless to say, their plan has belly-flopped. Ridiculed by everyone with working eyes and ears, this humiliating video has been ripped to shreds on Twitter, Facebook and other social media spaces that Sapient should really know more about...
Any respective client has also got to be concerned about the worrying amount of time they seem to spend shaking their heads laughing. Take a look and don't say we didn't adequately warn you: