Yorkshire. It truly is God's Own County, isn't it?
The land of Greatest Living Yorkshireman™ Geoffrey Boycott, Sean Bean, Yorkshire Tea/Dales/PUDDING and "Cock" as a term of endearment - of course it has its own day in the calendar.
Perhaps the single best thing about the region? Its humour. Drier than a kilo bag of porridge oats, the Yorkshire wit is self-deprecating and chest-thumpingly patriotic in equal measure.
Social media's outdone itself this year, and you can see the very best Yorkshire Day offerings below (although users from Lancashire may wish to look away now).
Some started their day with a cuppa
...including cricket legend Michael Vaughan
In good company
Others saw Yorkshire Day as the perfect time to stoke local rivalries
Sorry Lancashire (don't shoot the messenger, 'kay?)
We really are very sorry, Lancs
Guys, come on...
Anyone got a Yorkshire to English phrasebook handy?
You know a county's great when even road signs get laughs
For some, Yorkshire's much more than a county
As stereotypes go, these aren't half bad
Ok, this one less so
The big dog (sorry, bird)
Yes, very punny
So much pun
In true Yorkshire style, some folk don't understand what all the fuss is about
"Project Fear" reaches new heights
Romance: not dead
Yorkshire Day: we have a winner
Wait, no. This wins. Happy Yorkshire Day, puddings!