Penguin launch their first fragrance

Master of two trades

Penguin launch their first fragrance

When you're known for excelling in one sphere, it's not always a wise option to diversify. Anyone who's ever listened to an entire Bruce Willis song can attest to this.

So, you've every right to be a bit unsure about established fashion brand Penguin launching their first fragrance. But, against all odds, the new venture has come up smelling of, well, a variety of pleasant things.

Their new scent, Original Penguin for Men, combines notes of golden apples, black pepper and Mediterranean neroli to create a masculine fragrance that acts as a perfect partner to their clothing. It also helps that the bottle will look rather impressive in your toiletries cabinet.

Designed to emulate a vintage hip flask and boasting a magnetic gold cap, it's almost as arresting as the fragrance itself.

Original Penguin for Men is available now from a variety of retailers, including Debenhams.

Marc Chacksfield
Editor at Large

Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.