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Northerners are not happy with the gravy in this pie advert

"Why are you pouring water on a pie?"

Northerners are not happy with the gravy in this pie advert

If you’re not from The North, then a little tip: I’d say you had best shut up about gravy. It something very precious to them, and with good reason too - great gravy is heavenly, bad gravy is hellish, in my experience. So if you’re planning on chucking out a nationwide advert extolling the virtues of proper gravy, and explicitly linking it to Northerners, then you had better get it right.

This is exactly what Holland’s Pies did this week - apart from the getting it ‘right’ part. Because they chucked up the following ad on their social media:

And, um, let’s just say it didn’t go down too well with our friends up top…

So yeah, not the greatest advertising campaign of all time. Holland’s have attempted to pull it back by hastily chucking a load of flour in their batch and banging up another ad, but it’s a little too late, I rate - the damage is done.

Yeah, they’re still not having it:

So what have we learned? DO NOT MESS WITH A NORTHERNER AND THEIR GRAVY, IT IS NOT WORTH IT.

(Image: iStock)