
Think of recycled ocean garbage and you’d be forgiven for thinking of crusty VW camper vans decorated with six-pack beer rings. Well forget all that, as now adidas have mined the seas in the correct way.
The brand’s UltraBOOST Uncaged – already one of this year's biggest trainers thanks to its high tech primeknit material and lightweight feel, not to mention the absolutely slick limited edition colourways – have now had an overhaul from Parley, a coastal interception and clean-up operations team in the Maldives, to create a style made from recycled ocean plastic.
This beautiful shoe features a Primeknit upper made from a mix of ocean plastic, created from plastic waste retrieved by Parley, with each pair reusing eleven plastic bottles. The shoes laces, heel cap base material, heel webbing, heel lining and the sock-liner cover are also made with recycled materials. Its design is inspired by the ocean waves, to reflect the shoe’s story and adidas and Parley’s commitment to end the cycle of pollution in our oceans.
The specially-developed Primeknit upper is combined with UltraBOOST’s signature elements to deliver an innovative running shoe (although you'll most likely wear it down the pub) that requires no compromise on performance.
As well as the Parley UltraBOOST, adidas has unveiled the first football shirts made from Parley ocean plastic - which will be worn this month by Real Madrid and Bayern Munich.
They've also made an informative and arty video that'll make you feel like a right bastard for chucking any plastic bottles in the sea.
You'll be able to cop a pair from mid-November from the adidas website and in store.
Get exclusive shortlists, celebrity interviews and the best deals on the products you care about, straight to your inbox.
-
The 10 greatest ambient albums of all time
Kick back, chill out, and let some of the best ambient albums ever take you on a sonic journey of discovery.
-
Coheed and Cambria vs Taking Back Sunday: New Jersey emo legends pick each other’s greatest tracks
From doing favours across the Atlantic to a decade under each other’s influence, Taking Back Sunday’s Adam Lazzara and Coheed and Cambria’s Claudio Sanchez talk their enduring friendship.