Yeah, you read that right everyone. The glitter beard is here and there's nothing you can do about it.
Over the last few weeks, a whole host of photos have been popping up on Instagram showing bearded men taking it to the next level. And with the festive season approaching, this is only going to increase.
Is it ridiculous? Is it just a bit of fun? Will Santa be getting in on the act to update his look and be on fleek for 2015? We shall soon see - in the meantime, take a look at the examples below. If you want to try the look yourself, watch the tutorial video at the end of the article (and if you think it's as simple as 'dunk beard in glue, chuck a load of glitter over beard', then you're about right).