HTC is playing dirty.
Sure, their HTC One of 2013 was the first to use a 'unibody' metal design - a build that many phone companies (including Apple) apparently imitated.
But rather than taking one on the chin and recognising they'd created something worth copying, they're looking for blood.
The new HTC One A9 is a great phone, and looks strikingly similar to iPhone 6 - a fact their new ad plays as an advantage, heralding that phone users can now "Be free"...
It's an unsubtle, hammy attack on the Apple crowd - but its real significance will be lost on anyone who hasn't seen the follow: an Apple Macintosh advert from 1984, directed by Ridley Scott.
Can't everyone just get along?
-
10 of the coolest things we saw at MCM London Comic Con 2025Celebrities, unreleased games, world record attempts and more!
-
What to do for Halloween 2025 in London: Frightful food, scary screenings and blood-curdling comedyDarkness is about to descend over London — but you can still have a wickedly good time in the capital with these expertly picked events.
