Mention Fallout to the man on the street and one of two things will happen.
He'll either assume you're opening a contemplative discussion of the woes and fears surrounding the world's collective nuclear arsenal and pretend to sound interested - or, he'll glaze over and start murmuring about "Pip Boy".
The latter gent will be beyond excited about the following trailer - the first reveal from Bethesda of the much rumoured, hotly anticipated Fallout 4.
Set to arrive on Xbox One, PlayStation 4 and PC... sometime, we'll find out more about the new title on 14 June at Bethesda’s E3 Showcase.
For now, sit back and enjoy the apocalypse (and keep your eye out for a feast of Fallout Easter Eggs - pause just about every other scene and you'll be able to find a poster to read or item to look over with a link to one of the previous games).
