Such is the power of the Lacoste brand that its designers wouldn’t have to do much more than stitch a miniature crocodile onto its products to ensure they’re instantly plucked off shelves across the globe.
However, the label’s latest range sees it stepping boldly off the beaten track – with some pleasingly eye-catching results.
For the Lacoste L!VE autumn 2012 capsule, acclaimed US illustrator Micah Lidberg has been brought in to emblazon his painstakingly intricate drawings – depicting everything from volcano-based Jurassic warfare to monsters and space crafts – across the brand’s T-shirts (£45), short-sleeved shirts (£120) and trademark polo shirts (£120). There are even shoes (£65) and tote bags (£125) boasting Lidberg’s brilliantly eccentric artwork.
And, most importantly for Lacoste devotees, you’ll still find that much-loved miniature croc in among the multicolour melee.