The date was 28 April 2011. If we remember it correctly, the skies were blue with a smattering of fluffy white clouds, the sun finally breaking free of the April showers.
The previous day we'd seen heavier winds and light showers but nothing would ever prepare the world for what would follow just 24 hour later when Ed Balls...tweeted his own name.
A tweet that brought the Labour MP over 40,000 retweets and made him a Twitterhold name. And against all odds has turned him into an annual meme that just won't go away.
Forever proof that, despite the fact that you'll probably never really understand the reasons behind it, the Internet never ever forgets.
Happy #EdBallsDay everybody, here are our favourite tweets.