If this isn't how Marvel tackles the adaptation of its Civil War story arch, then desks will be flipped.
Probably just ours, and we'll undoubtedly enjoy what they put together anyway - but they'll have missed an opportunity.
With the Avengers: Age of Ultron PR machine in full world domination mode, the cast of the latest action spectacular took to the stage of US TV's Jimmy Kimmel Live to engage in a sofa-based love in, discover the depraved depths of fan art and engage in this - a meaty game of Family Feuds (like Family Fortune, but with added stars and stripes).
A team of Chris Evans, Mark Ruffalo and Jeremy Renner lined up against Robert Downey Jr., Chris Hemsworth and Scarlett Johansson, each player taking the game show far, far too seriously. The added kicker? Tequila shots for those who don't answer correctly.
Our survey says? Fantastic television.