Apple's astonishing new iPad Air ad

Apple's astonishing new iPad Air ad

Apple's astonishing new iPad Air ad

Question: how do you give extra gravitas to an Apple advertisement already crammed with swirling cityscapes, storm chasers, mountain climbers and Phillip Glass-like orchestral overtones?

Answer: you re-purpose Robin Williams' speech from desk-toppling drama Dead Poets Society, of course.

Should you think a monologue about poetry is an odd fit for a 21st century tech ad, however, just cast your gaze over Apple’s latest trailer (below), which ramps up the benefits of the latest model to stunning effect by taking in real-world examples of its use in some far-flung locations.

Excited? You should be – and you can get down from that table now.

Danielle de Wolfe

As Shortlist’s Staff Writer, Danielle spends most of her time compiling lists of the best ways to avoid using the Central Line at rush hour.