With some 30-second airtime spots costing approximately $5 million (or $166,666 per second) during the on-screen spectacle that last year reached 114 million viewers, you know the ads aren’t going to be the usual, run-of-the-mill snooze fest that we’ve come to expect from the breaks. Instead, the product-selling shorts have become renowned for showcasing huge celebrities like you’ve never seen them before, budgets big enough to blow your mind, and ridiculously well-executed shots that could rival an Oscar-winning blockbuster movie.
Oh, and this year, prepare for a pack of tiny dogs dressed as sausages that’ll melt your icy cold heart.
And so, ahead of this weekend's big game, here are a few of our favourites so far...
Audi’s David Bowie Super Bowl ad
The one that only exists to wish Pokemon a happy 20th birthday
The one where Seth Rogen wears tights to sell beer
The one with Lil' Wayne, Jeff Goldblum, a piano and George Washington
The one where Christopher Walken proves he's still the coolest man ever
The one with a mustachioed guy punching mechanical piranhas while riding a motorbike and some other stuff we don't entirely understand
The one that'll make you want to call your mum tonight
The one where the Colonel is clearly a middle-aged man pretending to be an old man and it's fooling nobody
The one where Alec Baldwin and Miami Dolphins legend Dan Marino talk to a fancy lady from the future
The one where TJ Miller trash talks a beer tap
The one with Steven Tyler and Steven Tyler's face made from Skittles
The one with the singing sheep
The one where Drake parodies himself
The one with Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and...
The one that looks like it was filmed with the locals from the Mos Eisley Canteena in Star Wars
The one that'll make you want to dress up your girlfriend's tiny little dog
The one that'll make you think twice about eating triangular snacks around an unborn baby