We love Pokémon GO here at ShortList. We're crap at it, but still big fans.
It's fun, buggy, and brilliant. Yes, it's a pointless use of our data allowance, but we're glad it's come into our lives. But people have got to get a grip.
The following stories vary in ridiculousness: sometimes it's people, sometimes its brands, but each of them is unified in a moment of utter ridiculousness that could have been avoided if they just engaged their brain.