Jump to Main ContentJump to Primary Navigation
Top

We have to go to war with New Zealand, and it's all because of Weetabix

iStock-174941358.jpg

What with all of the pain, torment and political turmoil going on in the world, you’ve probably spent a not insignificant amount of time recently pondering your impending doom. Global warming? Nuclear war? Some kind of horrible apocalypse caused entirely by a single Donald Trump tweet? Who knows! The only certainty is death!

Anyway, there appears to be a new contender for possible world-ending events: we are officially AT WAR with New Zealand.

...kind of. 

What’s actually happened is this: 300 boxes of Weetabix were due to be delivered to British export store A Little Bit of Britain, but the boxes were impounded by  Kiwi customs officials because of a complaint by “Weet-Bix” – the evil New Zealand version of Weetabix – who claim that the Weetabix brand name infringes their copyright. 

And the plot gets THICKER. Sanitarium, who own Weet-Bix, told the owner of A Little Bit Of Britain that she’d get her delicious British cereal back if she covered the brand name with a sticker. She, fairly reasonably to be honest, refused. 

“They [Sanitarium] walk in and slap an agreement down and it is quite daunting for a very small business... they are trying to bully the small guys,” she told the Guardian. “They are trying to force us to do what they want because they are a multi-million-dollar company, but we are not willing to bow to Sanitarium’s demands as we don’t believe there is a case of trademark infringement here and we are standing up for that principle.

“I don’t feel we should have to cover the word up because they are different words and different customers, and the boxes look nothing alike,” she said. “They taste different as well. Brits who have grown up on Weetabix like it but Kiwis prefer their Weet-Bix, it isn’t a competition.”

Now loads and loads of people are REALLY, REALLY annoyed. 

 

Don’t get in the way of a man and his high fibre breakfast mulch, New Zealand. Just don’t do it. 

Related

meats.png

Britain has a new favourite meat

nuggets.jpg

A woman pulled a gun out because she didn't have enough nuggets

iStock-517974330.jpg

British people have got so posh we now prefer smoked salmon to bacon

More

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017

Flight attendants share the 25 worst things passengers do

How many of them are you guilty of?

by Gary Ogden
16 Aug 2017

Obama's response to Charlottesville is now the most-liked tweet ever

Puts Trump's response to shame

by Emily Reynolds
16 Aug 2017

English accents have been ranked by sexiness - where is yours?

You lot up north will be happy

by Gary Ogden
16 Aug 2017

Unmissable TV shows Reddit says you have to watch before you die

From gritty dramas to kids' classics

by Emily Reynolds
15 Aug 2017

The surprising side-effect of spending just 5 minutes on Facebook

It only takes five minutes of Facebooking

by Emily Reynolds
15 Aug 2017

Uber is going to start charging you for making your driver wait

Your cab home's about to get a bit more pricey

by Carl Anka
15 Aug 2017

John Oliver takes down Trump over his comments on Charlottesville

Doing what he does best

by Gary Ogden
14 Aug 2017

This amputee has the best Tinder profile ever

You've gotta hand it to her

11 Aug 2017

Ginger emojis are finally coming!

Justice is finally being done

by Emily Reynolds
11 Aug 2017