Jump to Main ContentJump to Primary Navigation
Top

The US Olympic Committee is banning brands tweeting about the games

olympics.jpg

Citius. Altius. Fortius. This is the motto of the Olympic Games: Faster. Higher. Stronger. But they might want to add a short subclause: All speed, height and strength is owned by the Olympics Committee and its official sponsors. No one else is allowed to join in. 

The US Olympic Committee (USOC) has sent strongly worded intellectual property warnings to all organisations that sponsor athletes going to the Rio games but don't have a sponsorship designation with the Olympic Committee. 

"Commercial entities may not post about the Trials or Games on their corporate social media accounts," reads the letter written by USOC chief marketing officer Lisa Baird, obtained by ESPN. "This restriction includes the use of USOC's trademarks in hashtags such as #Rio2016 or #TeamUSA."

So, if brand A sponsors athlete B, and A posts a Tweet about B congratulating them on finishing second in their heat, urging them to "Go for the Gold", the USOC can sue them.

Olympic-related terms the non-media brands aren't allowed to mention include: 

  • Olympic
  • Olympian
  • Go for the Gold
  • Any Olympic results
  • Pictures taken at the Olympics
  • Reposts or shares from any official Olympics group

"We need to give sponsors exclusivity to our intellectual property that is protected by US law," Baird said.

In the eyes of the USOC, brands that have paid for sponsorship deals with the Olympics deserve all the glory associated with such a sponsorship. Similarly, athletes shouldn't use the games as a platform to promote the brands that might sponsor them. 

"Athletes can certainly generically say, 'Thank you for your support' during the Games," Baird said. "But a company that sells a sports drink certainly can't post something from the Games on their social media page or website. They're doing nothing but using the Olympics to sell their drink. That's entirely different from what say, ESPN is doing, which is clearly defined as journalism."

You've been warned, non-Olympics brands. Don't you dare go joining in with the Olympic party. 

Related

jousting.jpg

English Heritage wants to make jousting an Olympic sport

nikeid-custom-sneaker-design-2016-olympics-1.jpeg

Rep your country for the Rio Olympics with customised NikeiDs

swords.jpg

British Olympic fencers analyse the best sword fights in film

More

Sylvanian Families with dark, twisted captions is hilarious

Prepare to have your childhood ruined

by Dave Fawbert
23 Aug 2017

If you use these 27 words it proves you're definitely not posh

But there's also 27 words that prove you are...

by Tom Victor
23 Aug 2017

German supermarket find genius way to make point about racism

They really hammered home the message

by Tom Victor
23 Aug 2017

Man ghosts girlfriend of three years, now she's his boss

Revenge is going to be so sweet...

by Gary Ogden
23 Aug 2017

The traditional stag do is dying, and guess whose fault it is...

What's the point of a stag do without far too much booze?

by Dave Fawbert
23 Aug 2017

Stormzy calls out Met Police for bizarre Notting Hill Carnival tweet

Once again, he is spot on

by Dave Fawbert
22 Aug 2017

A story saying Big Ben will be renamed for Muslims has upset idiots

Winding up racists - never not funny

by Dave Fawbert
21 Aug 2017

13 facts about cheating all couples need to know

Number one fact: Don't do it

by Gary Ogden
21 Aug 2017

Londoners have revealed their favourite and most-hated Tube lines

Which is your favourite line?

by Dave Fawbert
21 Aug 2017

The 10 most liveable cities in the world have been named

Did your home make the cut?

by Tom Victor
21 Aug 2017