Jump to Main ContentJump to Primary Navigation
Top

Supermarkets considering 'slow lanes' for elderly who like to chat with staff

oldmansupermarket.jpg

Ocado, amazon, eBay, Netflix and Spotify – there’s basically no need to ever leave the house these days. You can either stream it straight to your increasingly fat face, or get a man with a device that’s impossible to sign to deliver it straight to your front door instead of fighting your way through such a quaint concept as a ‘shop’. It’s a wonder any of us know what the outside world is like any more.

But, for older people, who have perhaps not quite got up to speed with the wonders of the internet, and may have lost a friend or two by now, a trip to the local supermarket can be a highlight of their week – in order to simply fill up that fridge, but also to get out and interact with people.

A new report suggests that these still-loyal physical consumers should be better catered for by supermarkets, in the form of special slow checkout lanes, in order to let them enjoy the ‘social aspect’ of their visit, whilst staying out of the way of those keen to get in and out with the minimum of fuss.

In addition, the researchers are urging supermarkets to provide more seating for their elderly customers, and provide special offers to encourage them to shop at quieter times of the week.

Furthermore, the findings revealed that older people prefer to buy smaller amounts of items, in order to carry them home easily, and also to avoid waste – they often feel “disenfranchised” by innovations such as buy one, get one free offers.

Old lady with carrots

Just look how happy these carrots have made this elderly lady

The recommendations come from a report by researchers from the University of Hertforshire, who studied the shopping habits of people aged between 60 and 93 in 25 homes near the University’s Hatfield base, and comes in the wake of figures published recently that claimed stores are losing £3.8bn of business from elderly people who are currently put off from visiting.

Professor Wendy, of the University of Hertfordshire, said: "Older people are more likely to have a wide range of factors working against them when it comes to sourcing, buying and preparing food. Industry and policymakers have a real opportunity to introduce practical and cost-effective measures that support older people to enjoy a healthy, affordable and safe diet, and to develop, or continue with, a positive relationship with food.

Failure to act could result in older people's food security, and therefore their health and wellbeing, declining at a faster rate, placing greater pressure on the NHS and care providers."

[via Telegraph]

(Images: iStock)

Related

polishfabric.jpg

Awesome elderly Polish couple go raving at Fabric until 5am

skyrim.jpg

Meet the Skyrim obsessed gamer granny with 170k YouTube subscribers

bill murray.jpg

Why does Bill Murray have no friends?

More

Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017