Money, TV deals, bling, holidaying in Dubai and 'hippy crack'. That's what modern football's all about these days isn't it?
Well, not for one heroic ball boy.
With early-season pace-setters Wycombe Wanderers 1-0 down at home to Dagenham & Redbridge, with 94 minutes on the clock in a League Two match on Saturday, it looked like the game was lost until a hopeful lofted cross from Michael Harriman was powerfully headed in by defender Aaron Pierre.
The equaliser sparked jubilation around Adams Park, not least from the ball boy nearest the goal - revealed as a young man named Taylor Hunt - who, in utter joy, decided to join in the team's celebrations, leaping with wild abandon onto the goalscorer, who looked rather surprised to find a small person clinging on to him for dear life.
Watch the footage below and have your faith in football restored.