We all know there is no limit to Kanye West's creativity and imagination. After all, he asked Mark Zuckerberg for £1bn to help him realise the multifaceted ambitions of his Donda business empire, promising that he is 'this generation's Disney'.
But possibly the craziest thing he has proposed is his Only One videogame which he premiered at the ridiculous Madison Square Garden Life of Pablo extravaganza.
The game features - wait for it - Kanye's late mother Donda West flying to heaven on a pegasus, and a trailer for it was debuted at Sony's E3 press event in Los Angeles yesterday.
Players will apparently take on the role of "“Kanye’s mom, Donda, [who is] flying through the gates of heaven,” according to the film and animation studio Encyclopedia Pictura."
It's been in development since 2015 and is being directed by Isaiah Saxon and Sean Hellfritsch, a pair who have made videos for the likes of Panda Bear and Björk - and on the evidence of the trailer, well, well we have no idea what it will be like.
On the one hand, it's harsh to criticise West for wanting to pay tribute to his mother. On the other, this is a pretty insane way to do it.