If we had to sell ourselves in just one sentence, well, we'd probably struggle to come up with something snappy enough to make you remember us.
That's the problem which faces movie marketers on a daily basis. Aside from creating a visually compelling poster, they also need to attach a tagline that'll stick in the memories of the notoriously forgetful general public.
So we're clapping our real (and digital) hands at these 40 movies which managed to spin some smart words out of thin air and impress us hard-to-impress film buffs.
Let us know if we've missed your favourite at the bottom.
Ferris Bueller's Day Off
"One man's struggle to take it easy"
"The story of a man who was too proud to run"
"Check in. Unpack. Relax. Take A Shower"
"In space no one can hear you scream"
The Royal Tenenbaums
"Family isn't a word. It's a sentence"
Scott Pilgrim Vs The World
"An epic of epic epicness"
"Man is the warmest place to hide"
The 40-Year-Old Virgin
"The longer you wait, the harder it gets"
The Social Network
"You don't get to 500 million friends without making a few enemies"
"You'll believe a man can fly"
"There's more than one way to lose your life to a killer"
"The first casualty of war is innocence"
"Love is a force of nature"
"Escape or die frying"
Lost In Translation
"Everyone wants to be found"
"There is no gene for the human spirit"
Bonnie & Clyde
"They're young...they're in love...and they kill people"
The Shawshank Redemption
"Fear can hold you prisoner. Hope can set you free"
The Texas Chainsaw Massacre
"Who will survive and what will be left of them?"
"This is Benjamin. He's a little worried about his future"
Alien Vs Predator
"Whoever wins...we lose"
I Am Legend
"The last man on earth is not alone"
"This is the weekend they didn't play golf"
"Just when you thought it was safe to go back in the water"
"Fifty million people watching and no one saw a thing"
"Be afraid. Be very afraid"
"On every street in every city, there's a nobody who dreams of being a somebody"
"He's out to prove he's got nothing to prove"
Bram Stoker's Dracula
"Love never dies"
A Nightmare On Elm Street
"If Nancy doesn't wake up screaming, she won't wake up at all"
The Truman Show
"On the air. Unaware"
"Nothing spreads like fear"
"When he said I do, he never said what he did"
The Godfather Part III
"All the power on earth can't change destiny"
"He's in town with a few days to kill"
"Where there's a will, there's a relative"
"Cocktails first. Questions later"
"If at first you don't succeed, lower your standards"
"The future is history"