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Supermarket launches aisle just for men

Supermarket launches aisle just for men

Supermarket launches aisle just for men

Because us men get so easily lost at the supermarket, the Westside Market in New York has decided to make things a bit easier for any masculine shoppers.

They've installed a "man aisle" which features only dude-friendly products. Items in the testosterone-fuelled area include charcoal, razors, beer, ketchup, condoms and coffee.

The Manhattan store has also created the "Men's Supermarket Survival Guide" which makes the whole harrowing experience of food shopping a bit more bearable.

Ian Joskowitz, the Chief Operating Officer of the supermarket explained to the Daily Mail that he wanted to make guys feel more comfortable in a traditionally feminine space.

"Guys in general feel like they know everything, so to make a list is a waste of time," he said. "Since we have such superior brain power, we just use our abilities to recall everything we need."

Thoughts?

[via Daily Mail]

(Image: Westside Market)