

Because us men get so easily lost at the supermarket, the Westside Market in New York has decided to make things a bit easier for any masculine shoppers.
They've installed a "man aisle" which features only dude-friendly products. Items in the testosterone-fuelled area include charcoal, razors, beer, ketchup, condoms and coffee.
The Manhattan store has also created the "Men's Supermarket Survival Guide" which makes the whole harrowing experience of food shopping a bit more bearable.
Ian Joskowitz, the Chief Operating Officer of the supermarket explained to the Daily Mail that he wanted to make guys feel more comfortable in a traditionally feminine space.
"Guys in general feel like they know everything, so to make a list is a waste of time," he said. "Since we have such superior brain power, we just use our abilities to recall everything we need."
Thoughts?
[via Daily Mail]
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(Image: Westside Market)

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.