Birthdays are once a year. Christmas, once a year. Same for all anniversaries, New Year's Eve and that beer festival at the local. Having to wait four years for your favourite sporting event is thus quite a strain on the average man.
It would appear that the waiting is getting to New York-based artist James Taylor - with superb consequences. He's been whittling away the final weeks of build up by redesigning every official World Cup poster issued between Uruguay 1930 and Brazil 2014.
"Every World Cup has its own particular feel," explains Taylor, "which I've tried to suggest with each design, while obviously evoking the period graphically... and hopefully improving on some of the originals!"
If you're struggling to contain yourself ahead of the tournament's kick off (12 June, 21:00), best take a scroll through these nice and slow. Head to Taylor's Behance site to see more of his work.
(Images: James Taylor)