Ready. Set. Groom.

Ready. Set. Groom.

Ready. Set. Groom.

There is only one place that grooming products want to live: House of Fraser. The very best aftershaves, shampoos, moisturisers, cleansers and gadgets are all present and correct, clamouring for space on the shelves, battling for your attention.

House of Fraser is the proud sponsor of ShortList’s Men’s Grooming Awards for good reason. Try Clinique’s fine-line-blasting wonder moisturiser Maximum Hydrator or Kiehl’s legendary Facial Fuel to re-awaken and uplift city-fatigued skin. You can also discover Korean brand, Erborian, to detox, boost and refine your face, before stocking up on all your Aveda essentials.

Celebrate the success of this year’s ShortList Grooming Awards by sprucing yourself up this summer at House of Fraser.

Use the House of Fraser Recognition Reward Card to collect Points on your purchases. Shop the full array of products here.

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Ready. Set. Groom.

Clinique For Men Maximum Hydrator Water-Gel Concentrate, 48ml

£34

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Ready. Set. Groom.

Aveda Invati Men Nourishing Exfoliating Shampoo, 250ml

£26

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Ready. Set. Groom.

Azzaro Chrome Pure Eau de Toilette, 100ml

£59

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Ready. Set. Groom.

Ralph Lauren Polo Extreme (exclusive to House of Fraser), 75ml

£53

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Ready. Set. Groom.

ClarinsMen Line-Control Cream, 50ml

£41.50

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Ready. Set. Groom.

Erborian Konjac Sponge, Green Tea

£10

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Ready. Set. Groom.

Frédéric Malle Indelebile Shower Gel, 200ml

£38

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Ready. Set. Groom.

Kenneth Cole Black Bold Eau de Parfum (exclusive to House of Fraser) 100ml

£55

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Ready. Set. Groom.

Tangle Teezer Men’s Compact Groomer (Grey)

£13.50

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Ready. Set. Groom.

Kiehl’s Facial Fuel Energizing Face Wash, 250ml

£19

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Ready. Set. Groom.

Kiehl’s Creamy Eye Treatment with Avocado, 14ml

£22.50

As a Staff Writer at Shortlist, Holly dabbles in a bit of everything. Having started her career as a news reporter, she has since decided to return to the world of the living.