Pitango launch bespoke spokes

As cyclists in London we must say that getting from A to B in one piece is priority number one, but having seen these new design-your-own bikes by Pitango, we're starting to realise that doing it in style is a close second.

These vibrant customisable bikes offer an alternative to clunky cycles in murky colours. Exciting, trend-setting, and each one unique, you can choose from racing green and pillar box red to mocha brown and powder blue. Pitango allows customers to choose the colour of nearly every part of their bike. We'd plum for exactly the design above.

Beginning with a high quality steel frame in vibrant rainbow shades, customers then choose one of three styles of handlebar, before deciding their favourite colour combinations for the bike’s tyres, wheels, chainset, seat and bar tape. The build is streamlined but sturdy with Chromo steel lugged forks and thick 28mm tyres for a balanced and comfortable ride. Outrageously cool.

Prices start from £375, pitangobikes.com