Top tip: be careful trying to be funny on the internet, because it can often backfire (I’ve experienced this first hand, because weirdly, not everything I’ve ever written has been a 100% banger - no idea why). This is universally known to most people, but now and again, someone will steamroll through, their frantic hands blustering about a keyboard, big grin on their face, excitable thumb slamming down on “Tweet”, sit-back-and-let-the-goddamn-likes-roll-in-baby.
The steamroller driver in the latest case of ill-informed tweeting is New Zealand police, and their frankly astonishing tweet, which you can find below, if you like bad, bad things:
Social media banter, there. What an idea!
Of course, a heinous post like this was sure to cause outrage, and it did, on the exact medium it was expected to bang on (story of my life).
Staggering that anyone even considered tweeting that, let alone searched for the meme, drafted the tweet & then shared with the world!— Scott Warren (@scott___warren) October 9, 2017
I'm dressing up as THAT NZ Police tweet for halloween cos that was a straight up nightmare. How could someone think that was okay?— Andrew Macfarlane (@andrewmacfnz) October 9, 2017
NZ Police were quick (and right) to delete the tweet, and have since attempted an apology:
Telling someone their loved is not coming home is one of the hardest things cops ever have to do.— New Zealand Police (@nzpolice) October 9, 2017
We apologise for the recent road safety tweet. We quickly realised it was wrong & insensitive & it was immediately deleted. Thx for feedback— New Zealand Police (@nzpolice) October 9, 2017
Bit late, but still. Maybe run the joke past a few people first, before chucking it out there, because if something isn’t funny, the world will let you know about it. Or alternatively, maybe get a couple of lessons in feds banter from the Greater Manchester police - just cop a load of this BOING:
Last warning. Naked bike ride 7pm. We know there are mixed views & will monitor. Perhaps grin & bare it or join in if you've nothing on?— GMP City Centre (@GMPCityCentre) June 9, 2017
That’s like four jokes for the price of one, there. Great stuff.