Tomorrow sees the grand opening of a new Burberry Brit store which promises to be like nothing you've ever seen.
Developed by Burberry's Chief Creative Officer, the 10,000 square foot store will utilise classically British elements and give them a modern and unexpected spin.
As well as including an intimidatingly wide variety of products, from Burberry Brit to eyewear to fragrances, the Covent Garden shop will also feature regular live music, flat screen video walls showcasing digital content and a wireless network allowing those with iPads to connect directly to Burberry.
You can check it out this weekend at 41-42 King Street, Covent Garden, London.
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