If you consider yourself to any extent a ‘yacht-master’ then you are probably not the sort of person who is going to be satisfied wearing any old thing on that salty wrist of yours.
Luckily, for all you discerning masters of yachts, Rolex is here to satisfy your every requirement with their new, appropriately named, Yacht-Master watch.
The new timepiece comes with something called an Oysterflex bracelet, which is a very clever piece of kit that essentially combines the robustness of a metal bracelet with the flexibility and comfort of an elastomer strap.
And if all that wrist luxury wasn’t enough it also has a brand new black face and a middle case crafted from a solid block of 18ct Everose gold.
No word on the price yet but suffice to say if you are not at least a yacht-intermediate, it's probably going to be too much.
It must be nice to be a yacht-master.