If panels make you think of ageing TV comedy shows or sweaty palm inducing interviews it’s time to think again my friend.
Hugo is putting on the ultimate panel event around breaking the fashion and music industries and standing out in an ever-changing digital world to celebrate the opening of their first store in the UK. Here’s what to expect.
Hosted by Chris Mandle: Entertainment Director at ShortList
Max Boffee: Head of Development & Partnerships at Warner Music
Dan Comrie: Senior Digital & Talent Agent at Next Management
On the night
Westfield White City is home to Hugo’s first UK standalone store. As you can imagine it’s no jumble sale, with interactive digital points, luxurious lounging areas, a library of style reading material and more.
What better place to host a panel about how to become an up and comer in fashion and music while showcasing the Hugo a/w18 collection.
For those not in the know, Hugo is basically the more street, sportswear-favouring brother of Hugo Boss, all the while still championing the brand’s classic history of tailoring.
Think suits and jackets, but without the standard tailoring rulebook.
In amongst the arctic-inspired range of camo bomber jackets, big-hooded parkas, camo-print shirts, knitted shearling crew-necks and ribbed cardigans there’s plenty to get stuck into on the night.
As well as the panel discussion and Q&A you’ll be able to buy your own personalised Hugo Reversed logo t-shirt and sweats because there’s no branding like self-branding. The personalisation is free and exclusive to the evening, so get involved.
If you sign up to the Hugo Boss Experience program on the night you could also be in with the chance of winning a £1000 personal shopping appointment at the Hugo store.
Get your ticket
Tickets to the panel are free. Just sign up here and show up at the Hugo store at Westfield White City, London on Thursday, 25th October for an evening of scintillating chat, sartorial excellence and y’know, free drinks and stuff.
The event runs from 6:30pm and you’ll leave with a bottle of Hugo Man (125ml) fragrance.
To check out Hugo’s a/w collection up close visit the store in Westfield White City.