If anyone has come close to being a modern-day Keith Richards, it's Serge, lead guitarist for indie titans Kasabian.
He's got the hair, he's got the swagger, and he's got the style too.
To enable everyone to have a bit of Serge in their wardrobe, he's teamed up with G-Star RAW to create a Limited Edition Type C jean, signed by the big man himself.
The Type C is the latest and most unrestrained 3D denim from G-Star; first appearing as a prototype at New York Fashion Week, it is constructed with an anatomical fit, tapered legs and oversized rear pockets. Each one is crafted from 14oz dark aged denim with a special off-white pocket patch and logo - the patch of each pant is stamped with its own number, and is personally signed by Sergio Pizzorno as a mark of authenticity.
From October 10th,100 of the Limited Edition Type C signed by Sergio Pizzorno will be offered exclusively at selfridges.com. An additional 50 will be made available later at g-star.com.
Now you just need to start playing the guitar too, and you'll be on your way.
