Farah drop vibesy new surf film 'The First Wave' with pro surfers Matt Burner and Tom Crowe
Time to grab your board (and your umbrella)
Prepping their wax and sticks for high summer, British brand Farah launch a new surf-inspired collection and film.
'The First Wave' takes inspiration from the pioneers of British surfing, the vibe, the clothes, the hair – oh, man, that hair – and the perfectly Cornish attitude of "Well, there's a huge storm brewing... I guess we better go surf then, eh?" and follow professional British surfers Matt Burner and Tom Crowe on a road trip along the south coast of the UK to celebrate the new collection.
Bearing in mind the country’s penchant for inclemency and sheer, bloody-minded, meteorological inconsistency, the new collection comprises a range of shirts, tees, shorts and swimwear in a palette of washed pastels and marine-inspired blues with floral print designs running throughout, graphic tees inspired by the culture surrounding the UK surf scene, and some ace micro-print gear featuring 99 Flakes, umbrellas, deck chairs, and – of course – the humble surf board.