

Extreme is a word bandied about all too easily in the name of PR. In many cases, it could happily be substituted for 'Stupid' or 'Daft'.
Take Extreme Shampooing. In order to test out VO5's Extreme Style shampoo range, blogger Jim Chapman has got up to some pretty 'wacky' stuff.
Chapman's high jinks saw him shampoo his hair with a fireman's hose (ten times the strength of your average shower), under the Hardraw Falls of Yorkshire and atop Ben Nevis. He also came close to contracting something unpleasant after dunking his head into the Thames from a speeding boat.
Chapman provided no comment as to how well VO5's Extreme Style shampoo range performed during the challenge. We'll just stick to washing our hair in a moderately warm shower.
(Images: Rex)
Get exclusive shortlists, celebrity interviews and the best deals on the products you care about, straight to your inbox.
As Shortlist’s Staff Writer, Danielle spends most of her time compiling lists of the best ways to avoid using the Central Line at rush hour.
-
Wimbledon's biggest ever upsets: 8 shocking tennis matches that no-one could have predicted
New balls, please...
-
The rarest animals, boxer shorts, and cosplaying Dune: 6 secrets from the stars of new Apple TV+ nature doc, The Wild Ones
It's like if David Attenborough and the Three Musketeers had a crossover