

What’s this? Oh nothing much. Just a man on a snowboard hurtling above the clouds thousands of feet in the air.
Oh wait, you’re right - that’s stupendous.
And before you go assuming he’s fallen off a huge mountain and is seconds away from becoming a bloody splatter on the ground, let us point out that he’s safely harnessed to a helicopter. Because thankfully neither stuntman Adrian 'Wildman' Cenni nor the pilot were injured in this advert.
And if you’re wondering just what sort of brand would sell its wares by sending a man 6,000ft in the sky with nothing more than a snowboard and a can-do attitude, we’ll tell you: Happy Socks.
Which defeats the purpose really - as this footage pretty much knocks them off.
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As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.