Daredevil ‘snowboards’ through the clouds

published 27 May 2015

What’s this? Oh nothing much. Just a man on a snowboard hurtling above the clouds thousands of feet in the air.

Oh wait, you’re right - that’s stupendous.

And before you go assuming he’s fallen off a huge mountain and is seconds away from becoming a bloody splatter on the ground, let us point out that he’s safely harnessed to a helicopter. Because thankfully neither stuntman Adrian 'Wildman' Cenni nor the pilot were injured in this advert.

And if you’re wondering just what sort of brand would sell its wares by sending a man 6,000ft in the sky with nothing more than a snowboard and a can-do attitude, we’ll tell you: Happy Socks.

Which defeats the purpose really - as this footage pretty much knocks them off.

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.