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Kronenbourg 1664 has launched a nice new TV ad campaign featuring French football legend Eric Cantona.
Filmed on location in the Alsace region of France, where the lager's hops are grown, Cantona is found musing that “hop farmers are treated like the footballers of Britain”.
He sits pensively enjoying a glass of Kronenbourg 1664 outside a local bar as “these men that grow the Strisselspalt hop“ are relentlessly pursued by paparazzi and beautiful women. None recognise him. until one finally comes over. Cue le LOL...
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