Cantona stars in new Kronenbourg ad

The King goes comical

Cantona stars in new Kronenbourg ad
Marc Chacksfield's avatar
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Kronenbourg 1664 has launched a nice new TV ad campaign featuring French football legend Eric Cantona.

Filmed on location in the Alsace region of France, where the lager's hops are grown, Cantona is found musing that “hop farmers are treated like the footballers of Britain”.

He sits pensively enjoying a glass of Kronenbourg 1664 outside a local bar as “these men that grow the Strisselspalt hop“ are relentlessly pursued by paparazzi and beautiful women. None recognise him. until one finally comes over. Cue le LOL...

Marc Chacksfield
Marc Chacksfield
Content Director

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.

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