Burberry's new rock’n’roll fragrance

published 1 September 2013

Burberry’s new masculine showstopper scent Brit Rhythm is “inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd”, says Christopher Bailey, Burberry chief creative officer.

The fragrance opens with fresh and electric top notes of basil verveina, joined by lip-sneering intense black leather notes enhanced by patchouli wood and styrax resin. The bottle, meanwhile, is pure punk, with an angular shape and a studded leather jacket feel in the Burberry check. Fragrance really is the new rock’n’roll.

Brit Rhythm eau de toilette £57 for 90ml by BURBERRY, burberry.com

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.