Ben Sherman parachutes into London Collections

Ben Sherman parachutes into London Collections

Ben Sherman parachutes into London Collections

Parachutes: not something you associate with high fashion, rather jumping out of planes and Coldplay albums. However, the folk at Ben Sherman clearly

see the life-saving devices’ sartorial potential and, seeing as they’ve spent the past five decades producing ludicrously dapper clothing, we won’t argue with them.

The brand’s spring 2014 range – entitled ‘Parachute’ – takes its aesthetic cues from, you’ve guessed it, parachutes. The items’ nylon geometric patterns can be found throughout the range, along with a parka coat with a peaked hood and a rucksack with leather belt harnesses that echo parachutes’ framework.

The official unveiling of this collection occurred at ShortList and Ben Sherman’s London Collections: Men party this week, where attendees also saw the preview of a new film, directed by Hidden’s Liam Gleeson, to promote it. Air safety has never been so cool.

bensherman.com

Danielle de Wolfe

As Shortlist’s Staff Writer, Danielle spends most of her time compiling lists of the best ways to avoid using the Central Line at rush hour.