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Nintendo opens official merchandise store

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Nintendo are about to make your sock draw a lot more entertaining.

Having previously shied away from allowing the Europeans to get their hands on official branded t-shirts and keychains, Nintendo's European website has made an about turn and added a merchandise channel to its online store. Far from selling out, we're glad that the Japanese gaming giant are having a bit of fun with their franchises.

The clothing and accessories section allows fans to deck themselves out in all manner of Mario-themed paraphernalia, while the console accessory and game guide sections are pretty self explanatory. For die-hard Nintendees looking to turn their coffee tables into gaming shrines, an official figurines collection features some rather brilliant pint-sized heroes.

Our favourites from the new offerings are below. Head over to the Nintendo site for the full collection.

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