Jump to Main ContentJump to Primary Navigation
Top

Tommy Hilfiger to unveil landmark UK store

TAIL_GL_02_FW11.jpg

Nowadays, unless you’re at an MC Hammer convention, the chances of spotting someone dressed in parachute pants are slim. The inimitable preppy style of Tommy Hilfiger, on the other hand, is one Eighties-born trend that continues to make waves in menswear.

And if conclusive proof of this were needed, write a reminder in your diary for 24 November. That’s when the brand will open its largest flagship store in the UK.

Positioned on London’s Brompton Road in Knightsbridge, it’s an austerity-defying development that boasts an impressive space of 8,288sq ft across two floors. Its designers hope to echo the classic aesthetic of the company’s global flagship store on New York’s Fifth Avenue — yet, arguably, have the potential to better it. That’s because

the 1903 building’s Victorian facade (artist’s impression below) is a perfect wrapping for the uniquely dressed mannequins and vintage props located within.

What’s more, since forging his company in 1985, Hilfiger has always cited England as the birthplace of preppy, so this venture, located in one of the capital’s most historic districts, is only reinforcing this ethos.

It’s also the ideal location to showcase the UK debut of the company’s formal wear range, The Tailored line (seen above in our picture exclusives), which will be located among the store’s plush sofas, vintage draper’s table and antique furniture.

Although don’t worry if you’re just in the market for a T-shirt. You can get that too.

uk.tommy.com

Related

bsherman1.jpg

New Ben Sherman stores

Mackintosh Store.jpg

The new Mackintosh shop

ymc store.jpg

The YMC store

Comments

More

This watch made of cheese will cost you almost one million euros

Gouda deal?

by Emily Badiozzaman
20 Jan 2017

Supreme’s new Louis Vuitton collab might be its best yet

Warning: you're going to want all of it

by Jamie Carson
20 Jan 2017

Alexander McQueen’s new lookbook has serious Royal Family vibes

Born to be 'Wilde'

by Jamie Carson
19 Jan 2017

Frank Carter picks his greatest frontmen and women of all time

The punk icon selects Nick Cave, Iggy Pop and more

16 Jan 2017

Trainer of the day: Saucony Liberty

America isn't ALL bad

by Jamie Carson
12 Jan 2017

13 coats and jackets to prepare you for the snowy weekend

The layers you need to hibernate in when the snow starts to fall

by Jamie Carson
11 Jan 2017

Boy George, Rami Malek and A$AP Rocky star in new Dior campaign

The new romantic legend looks slick AF

by Jamie Carson
11 Jan 2017

These are the 7 trends every man will embrace in 2017

From cowboy to punk, these are the key styles you'll be investing in this year

by Jamie Carson
10 Jan 2017

Win your very own bespoke tweed jacket from Huntsman

How to be in with a chance of owning a piece of Savile Row style

10 Jan 2017

The slickest street style shots from London Fashion Week Men's

The real action happens outside the shows

by Jamie Carson
10 Jan 2017