Jump to Main ContentJump to Primary Navigation

Superb adidas f50 advert


A bad workman always blames his tools. A good workman, with an awareness of lucrative advertising deals, will usually endorse them.

The latest advert for adidas' super slick adizero F50 Messi boots sees some chap who also happens to be called Messi messing about with a football and an LED suit. If that weren't enough of a sell, some additional time-lapse trickery and photography effects make it prettier than a Barcelona counter attack.

While the advert doesn't highlight anything in particular about the F50's design or build, we can't help but love it. More football games should be played like this, with Daft Punk as wing-backs and C3PO at centre-mid.

(Images: YouTube)



50 Worst Football Kits Ever


The shoe fits

trainer hero.jpg

Our 10 favourite new running shoes


The 20 best independent trainer shops in the UK

Here's where you're buying your next pair of kicks

by Chris Sayer
10 Jul 2017

10 slides to keep your feet cool this summer

It's toe-time

by Gary Ogden
27 Apr 2017

Dr. Martens collaborate with Supreme for Spring collection

What are we saying about this lot then?

by Matt Tate
07 Apr 2017

Adidas has announced its first 3D-printed trainer for mass production

Wear the future on your feet

by Gary Ogden
07 Apr 2017

Are the new Yeezys just Reebok Classics with an adidas logo?

Kanye the innovator

by Matt Tate
23 Mar 2017

These LEGO self-lacing trainers will make tying your shoes a joy

Who needs Nike’s self-lacing sneakers, anyway?

by Gary Ogden
14 Feb 2017

Trainer of the day: Saucony Liberty

America isn't ALL bad

by Jamie Carson
12 Jan 2017

These new Air Jordan Super Nintendos are seriously next level

Trainers that push all the right buttons

by James Bird
05 Jan 2017

Running shoes that'll help you survive the January freeze

Christmas is over, time to get fit

04 Jan 2017

Furry Le Coq Sportif trainers look better than they sound

The French sports brand adds a calfskin heel to its classic Omega runner shape

by Jamie Carson
13 Dec 2016