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Out of the shadows

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The new scent from Jo Malone pushes an underused accent to centre stage...

Saffron is usually used as a note or an accent, but Jo Malone’s new Cologne Intense is the first to champion the spice as a predominant focal ingredient. A vibrant spicy note with leather characteristics – it has been reinterpreted to highlight the intriguing golden accords with base notes of blond wood, with the creamy, comforting texture giving the scent a modern feel. Spiced with pink pepper and top notes of incense, the fragrance opens up with a fresh and spicy kick which then develops into warm, deep-heated facets. Sensuous saffron pervades the heart of the scent from the top to base. The resulting cologne is distinctive and soft, but with an added touch of mystery and complexity that is central to the character of the saffron spice.

Saffron Cologne Intense £100 for 100ml by JO MALONE; jomalone.com. Available from 1 June

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