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L’Oréal Paris Men Expert’s Ciona Johnson-King reveals the secrets behind the Paris and Milan shows’ hairstyles

Soft wave

“The suave style that epitomises a continental man was a popular and recurring choice at many of this year’s shows. To encourage the soft wave shown here in your hair, use Kiehl’s ‘Weightless’ Curl-Defining Spray [£18 for 150ml by KIEHL’S; kiehls.co.uk]. To cheat your way to the tan-without-the-sun complexion that typifies international jet-setter style, try L’Oréal’s Hydra Energetic Moisturiser-Hydrant Flash Bronzer [£9.99 for 50ml by L’OREAL PARIS MEN EXPERT; 0800-030 4032], which will give you a natural healthy look and a glowing complexion without any compromising tell-tale streaks.”

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Side parting

“The slick, well-groomed Mad Men style continues in 2012, so there’s still time to get your Don Draper on. For a sharp side parting, you need a strong-hold wax with a high-shine texture. Smooth L’Oréal’s Indestructible Gel Extreme Hold [£3.56 for 150ml by L’OREAL PARIS STUDIO LINE; 0800-030 4032] through your hair for slick hold, define a parting and comb the hair smartly back. For that all-American, sun-kissed look, use a little Clinique Non-Streak Bronzer [£16.50 for 50ml by CLINIQUE SKIN SUPPLIES FOR MEN; 0870-034 2566].”

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Rockabilly

“Nobody nailed the rockabilly rebel look better than Versace. For a high-shine, structured quiff, use a wet-look, firm-hold gel, such as L’Oréal’s Studio Line Indestructible Extreme Glue [£9.99 for 50ml by L’OREAL PARIS STUDIO LINE; 0800-030 4032]. For the skin, use a mattifying lotion, such as Lab Series Oil Control Solution [£17 for 100ml by LAB SERIES; labseries.co.uk] to soften bristles without adding shine. It will serve as a contrast to the texture of the hair, and look more contemporary.”

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Volume

“Bouffant hair with volume is no longer restricted to the female of the species. First, blow-dry your hair with a thickening agent, such as Kiehl’s Super Thick Volumiser [£14 for 250ml by KIEHL’S; kiehls.co.uk], then brush back, grooming into place. Wispy moustache aside, the face is clean-shaven and moisturised, with a sheen. To achieve this, try L’Oréal’s Hydra Energetic Recharging Moisturiser [£14.99 for 50ml by L’OREAL PARIS MEN EXPERT; 0800-030 4032].”

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