Jump to Main ContentJump to Primary Navigation
Top

There's Finally A Body-Positive Underwear Ad For Men

men1.jpg

David Beckham.

Cristiano Ronaldo. 

David Gandy.

All lovely chaps. Really nice guys. Great bods, the lot of them - which is why they're all used to promote underwear. 

While advertisers have clocked that women are fed up with being sold pants by toned athletes and airbushed models, seeing new lines advertised by "normal" women that aren't size six Amazons, the male marketing sector is lagging behind.

Dressmanns have assort to redress the balance.

"Half of our population is often forgotten in the ongoing debate," explains the campaign. "We will no longer be seen as a brand just for the perfect man."

Beer belly? Saggy elbows? Lean build? All physical traits that don't change your ability to be a 'man'. 

Good for you Dressmann. Good for you.


MORE


Related

Drive_Ryan-Gosling_02.jpg

20 most iconic outfits from film

rexfeatures_5207528z.jpg

15 Most Stylish Men Of The Week

adidas Originals Manchester United Collection (1).jpg

Manchester United's new Adidas Originals retro range is brilliant

ferguson1.jpg

9 Life Lessons From Very Angry Men

North_Ridge_Hybrid_Insulate.jpg

6 Brilliant Pieces Of Everest Conquering Outdoors Gear

rexfeatures_5069076du.jpg

20 Best Dressed Men Of September 2015

Comments

More

The 15 best caps in movie history

We count down the best in casual headwear from the big screen

by Jamie Carson
12 Jul 2017

This Kim Jong-un romper, and it's worse than you can even imagine

You will never unsee this

by Tom Victor
16 Jun 2017

Here's what to wear this summer to hide your sweat patches

Nobody will ever know

by Gary Ogden
09 May 2017

Check out Stance's new line of lairy Fresh Prince socks

Sock it to 'em

by Gary Ogden
28 Apr 2017

Want some jeans with built-in mud splatters? That’ll be £350

Sorry, how much was that again?

by Tom Victor
27 Apr 2017

6 reasons to take Spanish fashion seriously

ShortList’s style director Adrian Clark picks his menswear highlights from 080 Barcelona fashion week

by Adrian Clark
15 Feb 2017

Supreme channels somebody called Barack Obama in new collection

Never heard of him, tbh.

by Sam Diss
15 Feb 2017

The 10 Hottest Trainers for February 2017

Time to break open the Thomas the Tank Engine piggy bank, lads...

by Sam Diss
10 Feb 2017

Menswear brands you need to know in 2017

We reveal the labels you'll be dropping serious dollar on this year

by Jamie Carson
02 Feb 2017

The best dressed guys at London's Jacket Required menswear show

Find out where you can steal their looks from without breaking into their property

by Jamie Carson
31 Jan 2017